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A CTC customer's journey is no longer linear, Awareness # (Print Ad,…
A CTC customer's journey is no longer linear
Awareness
#
Print Ad
Advertorial
Third party email advert
Stand at county/country shows
Online directory listing
Banner Ad
Social Media Ad
Portals
Google Adwords
Google Display Ad
Interest, consideration and engagement
#
Blog
Reviews
Advertorial
E-newletter
Video
Social Media
Website
Brochure
Enquiry
Livechat
Phone
Email
Dynamic Display Remarketing
Loyalty
#
Email newsletters
Loyalty club
Reviews
Social Network
Purchase
#
By phone
Online
Postal booking form