High conversion rate of employers signing deals after getting in touch…
High conversion rate of employers signing deals after getting in touch
HMW address employers time constraints with shorter bitesized learning for employees
HMW allow employees to easily sign into a platform
HMW service employers often bespoke reporting requirements
HMW address employer's need for data to be integrated within their system
HMW entice different types of employers through clear and succinct pricing structures that works for them
HMW service employers who don't always have the capacity or knowledge to build our own courses
HMW serve an employers need for employees to able to start a course straight away
HMW sell our ability to do custom reporting for larger clients?
HMW sell Learning Manager as a quality administrative tool for inviting, reporting and managing company learners?
Goal: Get more revenue from Employers market
Outcome: Increased on-site leads from qualified employers
HMW use existing interactions with learners to promote FLB?
HMW explain our employer offering at different points to different audiences across the site?
HMW use other channels to promote offering?
HMW speak to employees in way that will encourage them to promote FLB to their L&D colleagues?
HMW optimise all points of lead capture?
HMW speak to different sizes of companies that may have different needs
Outcome: An established reputation as a workplace learning provider
HMW partner with other accredited bodies to provide in demand courses?
HMW we use programs and degrees to entice employers?
HMW help companies address the skills gaps they face?
HMW increase a learner's employability through our portfolio?
HMW capitalise on common UK skills shortages to attract employers and employees to FL
HMW use PR and comms to promote FLB online and offline?
HMW promote our current courses to attract employers?
Outcome: A steady stream of employers using the platform in a scalable way and getting value
HMW get as many employers onboard with the least amount of administrative work from us?
HMW we take payment for smaller deals?
HMW handle invoicing or billing of an offering to ensure it's streamlined for employers but also for finance team?
HMW ensure we deliver consistent value to employers for retention purposes?
HMW support large numbers of employers? Supporting their queries and such?
HMW convert and service small companies in a scalable way?
HMW help employers get a return on investment