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Using digital communications in community fundraising marketing (Digital…

- - - - Retain 450 participants at a cost of £10 per supporter, each raising £100.
        Recruit 250 participants at a cost of £15 per supporter, each raising £100.
- - - - What do the people in each segment look like?
        
        Example pen portrait for the sponsored bike ride: Andrew
    - - Target repeat participants
      - Target new participants
      - the type of event you are holding and really think about who it is likely to appeal to
        Read more at https://charity.lovetoknow.com/how-market-charity-events#wmycXDtk3KcIu1uU.99
        
        The primary target audience should be the segment of the population that is most likely to attend the event.
        Read more at https://charity.lovetoknow.com/how-market-charity-events#wmycXDtk3KcIu1uU.99