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COMM 101 (Strategy # (Where are we? (Situation Analysis (External,…

- - - - External
      - Internal
  - - - Possible future scenarios
      - Business opportunities
  - - - Specific
      - Measurable
      - Attainable
      - Realistic
      - Timely
  - - - Strategy Theories
        
        Positioning
        
        McGrath’s Transient
        
        Porter’s Generic Strategies
  - - - BHAG
        
        SMART
        
        Compelling goal
        
        Unifying focal point of effort
        
        Engaging
        
        An overarching message
  - - - Evaluation in specific period
      - Think deep
    - - Status of specific period
      - Think broad
- - - - Fixed costs/(Selling Price -Variable Costs)
- - - - Exchage
        
        Stronger communication strategy
        
        Satisfy consumer's desires&needs
- - - - Good ability for future work
- - - - Performance : assessment table
      - KPI
      - Target management method
    - - Effective performance evaluation
      - Effective performance communication
      - Clear strategy
      - Enterprising & measurable goals
      - Efficient organizational structure
  - - - Lean principals
        
        Airline company
- - - - No commercial bribery
      - No unfair competition
    - - Increase company's value
        
        Brand authorization
        
        Continuously popularity
        
        Considerable decision Making