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[G1]-CO7-Tactics (perceptions are a fundamental element of any game…

- - - - the credibility test
        
        if you have the goods,put your money where your mouth is
        
        Accept a pay-for-performance contract
        
        Advertise
        
        Give free trials
        
        offer a guarantee
        
        what you don't do sends a signals, too
        
        Ask other people to domonstrate their credibility to you
        
        Ask for guarantee
        
        Reguest a free trial
        
        propose a pay-for -performance contract
  - - - beauty isn't in the eye of the beholder
      - rather,beauty is what a peahen perceives to be in the eye of other peahens
      - Darwin's explaination
        
        a fashin ,once started, feeds on itself
      - Amotz Zahavi
        
        they credibly deminstrate superior strength
- - - - hide high prices
      - disguise opportunistic pricing
      - hide low prices,preserving an image of quality
      - hamper comparison shopping
    - - increase administrative costs
      - confuse and frustrate customers
      - encourage furtive price cutting by competitiors
    - - Microsoft's Windows 95, it costs $85, but if you want it run effectively, you should buy more memory, hard disk and faster microprocessor.
      - Nintendo Entertainment System premiered at a price of $100, but if you want to play more games, you should buy other cartridges for the machine.
      - Hotel Noah, the rooms' fee $350 per night, and the minimum stay are forty nights.
- - - - making threat explicit
      - trying to resolve differences of opinion between you and the other party
      - revealing the minimum you need
    - - bring in a mediator
        
        when the parties in a negotiation feel safe enough to make reasonable demands, they're much more likely to reach an agreement
      - use differences of opinion to structure win-win deals
      - establish a settlement escrow
- - - - Shape people’s perceptions of the game.
        
        You need to know
        
        What's game that you are in
        
        How yo change it
        
        Players
        
        It is a game fundamentally
        
        to conquer problems
        
        Everyone narrow games
        
        another way to change games
        
        1 more item...
        
        Added Value
        
        Rules
        
        Tactics