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SAS Customer Intelligence Campaign Management Platform (RFM Models (Voice…
SAS Customer Intelligence
Campaign Management Platform
RFM Models
Voice Pack or Combo Packs
r_score
f_score
m_score
RFM Segment
Data Pack
RFM Scores on grounds of Data packs frequency, revenue and last usage
r_score
f_score
m_score
RFM Segment
Recharge/Topups
r_score
f_score
m_score
RFM Segment
CM Segments
Customer Behavior
Customer Usage and Type of Product Purchased
AON, ARPU, Revenue
Other Customers KPIs from CMDM
Last 7 Days VLR
Customer and Contract Type
Other
Eligibility
Based on CM Segments Defined
SMS Broadcast
Based on RFM Models
Communication Improvements
Customers with good r_score Can be omitted to be targeted in Daily SMS Communications from those Campaigns. We can send them Weekly or Bi Weekly.
Customers having poor r_score can be targeted in daily SMS Campaigns with High Priority
Customers with Higher f_score can be targeted for bigger denominations.
Timing Improvements
Time windows can be defined bases on the Customers RFM Segment.
Best time windows can be provided to customers with "Need Attention" based segments.