SAS Customer Intelligence Campaign Management Platform (RFM Models (Voice…
SAS Customer Intelligence
Campaign Management Platform
Voice Pack or Combo Packs
RFM Scores on grounds of Data packs frequency, revenue and last usage
Customer Usage and Type of Product Purchased
AON, ARPU, Revenue
Other Customers KPIs from CMDM
Last 7 Days VLR
Customer and Contract Type
Based on CM Segments Defined
Based on RFM Models
Customers with good r_score Can be omitted to be targeted in Daily SMS Communications from those Campaigns. We can send them Weekly or Bi Weekly.
Customers having poor r_score can be targeted in daily SMS Campaigns with High Priority
Customers with Higher f_score can be targeted for bigger denominations.
Time windows can be defined bases on the Customers RFM Segment.
Best time windows can be provided to customers with "Need Attention" based segments.