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Product and service design (Design thinking (No idea is too wild,…
Product and service design
New product
New product failure
The product is launched too soon
The product does not have sufficient appeal to the market
The company cannot support growth
The customer does not understand the product
There is no market for the product despite its novel features
New product development
Incremental enhancement of existing products
New Generation products
Breakthrough products
Design process
Discover
Define
Deliver
Develop
Design thinking
No idea is too wild
Collaborate
Understand the user
Test your ideas
Reframe ideas
See the bigger picture
Product Design
Aesthetics
Maintainability
Produce-ability
Durability
Reliability
Service design
The organising idea
The service experience
The serviceoutcome
The value of the service
The service operation