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Big ideas in organisations (Raising finance iconfinder_money_euros_3890942…
Big ideas in organisations
Marketing
process
mission
analysis
values
environment
micro
macro
STEEPLE
research
process
data collection
offering
segmentation
targeting
positioning
Operations management :man::skin-tone-2: :woman::skin-tone-2:
process
input
output
transformation
Hayes and Wheelright 4 stage model
Raising finance
working capital
debt factoring
banks
lease
equity
venture capital
The marketing mix :silhouettes:
Four P's
Product
Place
Promotion
Price
Extended (7 P's)
service
non profit
Processes
Physical goods
people
distribution channels
:lower_left_paintbrush: Design :pencil2:
Product
enhancement
breakthrough
Service :information_desk_person::skin-tone-3:
experience
operation
Process
evaluation
prototype
preliminary design
screening
generation
logical
design factors
layouts
innovation
Operations strategy :thinking_face:
decisions
development
resources
requirements
Economic stability
Overseas markets
Economic environment
government
External environment
STEEPLE
technological
economic
ethical
political
social
legal
environmental
globalisation
trade
