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MARKETING (branding (brand loyalty, brand name, brand image, assured…
MARKETING
branding
brand loyalty
brand name
brand image
assured quality
unique packaging
advertising
pricing strategies
cost-plus pricing
penetration pricing
price skimming
competitive pricing
promotional pricing
pyschological pricing
product life cycle
growth
maturity
introduction
saturation
development
decline
product development
decide if possible to sell enough
develop a prototype
further research
test the market
generate ideas
full launch
factors affecting supply
wage rates
price of raw materials
price
taxes/subsidies
improvements in technology
channels of distribution
agent
retailer
wholesaler
direct
e-commerce
types of goods
producer goods
producer services
consumer services
consumer goods
factors influencing the demand curve
changes in taste and fashion
changes in income
price change of complementary/substitute goods
changes in advertising
transportation
air/freight
road/rail
sea freight
river/canal
promotion
promo
pr
ads
persuasive
informative
personal selling
AIDA model
interst
attention
desire
action