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Improve customer conversion (Marketing (#1 Capture Email addresses…
Improve customer conversion
Why
To hit 1000 customer in Germany
Measures
Customer Conversion
Measured by new customers as proportion of all visits to site
Who
What
How
Marketing
Publish content on Demand
CMS
SEO
Blog
Campaign Pages
Event pages
#1 Capture Email addresses
Add Marketing Preferences
Change position of email capture in journey
Save details for later
so customer can rejoin journey
Add document download as incentive
to capture email address
Capture email at Events
Use ipad at event to register interest
Use paper based email capture
Upload to marketo
Optimise capturing marketing prefs
Capture less data
Feedback Form
Human help to convert
CTA to call us
Ask for a call back
Live chat
Slack Channel
Institutional writers
Content for blogs
Links to Insights goal