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Business reporting, Visual analytics and dashboards Part 2 (Telling a…
Business reporting, Visual analytics and dashboards Part 2
Visual Attributes
4 categories
Color
• Form
• Position
• Motion
Gestalt Principles of Visual Perception
6 principles
Principle of Proximity
Principle of Closure
Principle of Similarity
Principle of Continuity
Principle of Enclosure
Principle of Connection
Dashboard Design Considerations
Key goals and steps of visual dashboard
design
Reduce the non-data pixels
Enhance the data pixels
De‐emphasize and regularise the non‐data
pixels that remain
Organise information to support its meaning
and use
• Organise groups according to business functions, entities and
use
• Co‐locate items that belong to the same group
• Delineate groups using the least visible means
• Support meaningful comparisons
• Discourage meaningless comparisons
• Maintain consistency for quick and accurate interpretation
• Make the viewing experience aesthetically pleasing
• Design for use as a launch pad
• Test your design for usability
Telling a story from your data
•Data always tells a Story:
• Reasons for manufacturing defects
• Selling of new ideas
• Informing colleagues of a particular customer service
improvement program
A fact‐based story has to be factual, detail‐oriented
and data‐driven but not overwhelming the audience
with data and facts without context.
Why do Story Telling?
•Make sense and order of the data
• See the whole where there are disparate parts
•Give vision to what the future can look like
•Interactive – people put themselves into stories
• Support an Argument
What make a Good Story?
A good story involves characters
•Challenge is believable
•Hurdles to overcome
•Outcome or prognosis is clear
5 Steps to Creating a Good Story
Think of your analysis as a story
Be visual
Be authentic
Make it easy for your audience and you
Invite and direct discussion