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High level Digital Personas (Buyer (Provide my customers with a better…
High level Digital Personas
General User
Wants
An overview of where my claim is
To chose or amend an appointment
To be notified if anything requires my attention
To pay my excess
I want to see product information
I want it to be easy to use
I want it to be quick
Easy to log in to
Reliable
Buyer
Provide my customers with a better experience
Reduce failure demand in to my business
Keep my customers happy
Present them with a consistent journey
Give them a 21st Century Experience
Possibly not fussed about detail
Don't frustrate my customers
Doesn't want