(ISMAN) data analytics in retail to improve customer relationships…
(ISMAN) data analytics in retail to improve customer relationships
Real life cases
How customers think
patterns and correlations to make higher value purchases
Target customers at the right time
How weather affects buying patterns
Customers from different sources
Modify shipping policy for products based on data analytics.
Savings Catcher –An app that alerts customers when a competitor reduces the price of an item the customer already bought. This app sends a gift voucher to the customer to compensate the price difference.
Analyse credit card purchases - provide tailored recommendations based on previous purchase history.
Analyse social media messages - give discount if product/service is mentioned
mobile app - shopping list based on weekly purchases. Discounts on similar products