(ISMAN) data analytics in retail to improve customer relationships

Real life cases

Walmart

Tesco

Benefits

Insight

Meaningful data

Trends

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Customer behaviour

Customer retention

Loyalty

How customers think

patterns and correlations to make higher value purchases

Target customers at the right time

Campaigns

Customer segments

Demand

customer churn

Customers from different sources

How weather affects buying patterns

Hadoop

Savings Catcher –An app that alerts customers when a competitor reduces the price of an item the customer already bought. This app sends a gift voucher to the customer to compensate the price difference.

Modify shipping policy for products based on data analytics.

Uses

Analyse credit card purchases - provide tailored recommendations based on previous purchase history.

Analyse social media messages - give discount if product/service is mentioned

mobile app - shopping list based on weekly purchases. Discounts on similar products

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