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General Electrics Jack Welch CEO from 1981 to 2001 (consists in 20 units…
General Electrics
Jack Welch
CEO from 1981 to 2001
consists in 20 units, including
Broadcasting (NBC)
Capital
GE Power Systems
Established their own site to monitor any GE Turbine (improve performance and costs)
GE Medical Systems
Established their own site to action its own used equipment
GE Aircraft
GE Lighting
GE Platics
GE Industrial Systems
developed
artificial intelligence system
GE Transportation
e-auction system for purchasing supplies, by suppliers bidding against each other to obtain GE contracts
GE Appliances
maintained the system, keeping the customer loyalty to the GE brand
point-of-sale system
transformed
GE through
globalization
"Products plus service" (1995)
Emphasis costumer service
Six Sigma (1996)
Quality program using FEEDBACK from costumers as center of the program
introduced
Internet
changed
GE
culture
Internal news letters and and Welch's memos available online
Access for the workers (computer kioks)
Assignment of young and skilled mentors for managers and executives training on Web (Welch included)
(2000)
relationship between GE
business, customers and suppliers.
by reducing overhead costs by half
conducted more purchase and selling
reduced supply prices due to open bidding
established online systems for transactions:
product characteristics;
download product information;
apply for credit; order;
track the shipment
required the
Destroy Your Business project:
GE units to determine how other companies could destroy their business
Internet-based business plan that a competitor could use to take away the unit's customers.
iCenter
collects data and feeds it back to each customer
represented
1999
30% of orders came via Web
Transportation estimated savings between 10 to 15 % of purchasing costs altogether.
2000
Appliances reported 45% of its sales took place on the internet
Plastics weekly sales climbed to $6 million (from $10 000 in 1997)