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The Irresistible Offer (The influence behind a purchase (Influencing your…
The Irresistible Offer
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The Big Four Question of the Unspoken Inner Dialogue of your prospects whilst you are selling to them.
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What is in for me? (Back to people buying benefits, not products)
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The Loss Leader Strategy - Losing money in hope of acquiring your prospects and by the power of your High ROI up-selling them increasing their ALV (Average Lifetime Value) and making a profit.
Having a second offer ready to go immediately is the right choice.
Once you have opened the wallet of your customer it is a lot easier to sell to him again.
Appreciate the business your customers bring to you.
Give them more opportunities to associate your brand with great quality and customer service - you will earn the right to offer them a Second Glass through that.
A Great Touchstone sometimes does not say exactly what it is offering.
Somehow it is a lot more memorable for the clients if they connect the dots in their own minds.
To incentivize your customers to transmit a virus (your product) the transmitter shouldn't be aware he is carrying it.
- Social Currency is the best stimuli for a person to share something.