What message strategy should be used?-
Generic- simple description “buy our burgers they are 99c, preemptive- descriptive but makes a claim for superiority (cheapest burger in town),
USP- unique way of selling (buy burger because of our special sauce) ,
brand image- positive aspects of the brand (McDonald burger) ,
positioning- psychological strategy( high quality and affordable),
affective-emotion ( laugh/fear),
resonance - evoke pleasant memory ( eating a burger after prom night- same experience)