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Trail Tracer Marketing (Events (Host events for consumers, Sponsor charity…
Trail Tracer Marketing
Events
Host events for consumers
Sponsor charity runs
Representatives at races
Networking with other major fitness apps
Attending conferences
Host trail running events
Social Media
Daily posting
Facebook
Twitter
Instagram
Pinterest
Linking across all platforms to website and app
Encouraging users to share posts from within app
Partnerships with social media influencers
Website
Frequent updates
Ensure mobile and web versions are functioning optimally
Effective content
Business objectives
User objectives
Promotion of upcoming events
Online customer service
Social media links
App
Advertisement in similar fitness apps
Free 30 day trial before users purchase annual subscription
Keep up-to-date with new technology
Ensure compatibility with all devices
Promote both smartwatch and smartphone versions
Easy, convenient download advertised on various websites
People
Customers
Loyalty programs
Referral programs
Social media posting
Rewards for goals and accomplishments
Employees
Sales incentives
Ensure employees share similar values to company
Community
Partnership with local buisnesses
Sponsoring local events
Search
Search Engine Optimization
Web content production
Monthly website updates
Keywords for search engines
Link-building
Local Search Marketing
Allow popular trails to appear on google
maps with sponsorship from trail tracer
Monitor online reviews
Answer customer questions
Media
Monthly newsletter with activity summary
Article reviews
Athlete reviews/partnerships
Advertisements on platforms with similar values