3, Viral campaigns are creative campaigns which are shared among users, either driven by a social impulse or by some financial incentive. Viral marketing means leveraging sharing between users in order to increase the number of views. There are two broad categories of viral marketing:
1, Relying on concrete incentives (discounts, red envelopes, exclusive digital content, etc...). 2, Relying on social rewards (sharing fun content with friends). the risks of viral marketing on WeChat?
WeChat comes with many rules to prevent viral marketing. All of the following are forbidden: 1, providing any incentive (discount, red envelope, etc...) in exchange for following, shares, likes, access to content or any other user actions