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Lesson-5 Facebook Pixel (1. Use Cases of FB Pixel (Where should pixel…
Lesson-5 Facebook Pixel
1. Use Cases of FB Pixel
Increase conversion on website
Collect leads for business
Send people to website
What Pixel do?
Re target Visitors
Optimize Delivery
Track Conversion
Where should pixel install
Thank you page
Every page of website
for CMS it should be install between <Head> Tag
In case of advance user.
(use TAG manager)
To confirm pixel works.
use (Facebook pixel helper)
Download crome Ex.
Add to your browser
2. Track Conversion
Standard Conversion.
(It is tracked by 9 pre-set events code)
Custom Conversion.
(It is tracked based on URLs)
3. Re targeting with Pixel
1. Website Visitors.
(Drive Consideration)
Add Pixel to specific browsing page
Re target them using website custom audience
2. Re target people who add to cart product.
(Drive Conversion)
Add Pixel to all pages of website
Re target people who land on website but don't land on purchase confirmation page
3. Re target Existing customers.
(Grow Loyalty)
Re target your loyal customer by using custom audience & re target them to browse other product
Re target people who landed there to browse other product
Add Pixel on purchased confirmation page
4. Find more people by using Pixel
Add Pixel on purchased confirmation page
Create lookalike audience based on the people who landed on that page
4. Re targeting with using Pixel.
(create custom audience by using these source)
Video Ads
Leads Ad
Your Database
Canvas Ads
Facebook Pixel and your Website