consumer mind-map
gender
budget
age
hobbies
male
female
young age 21-35
middle aged 35-55
older 60-65
clothing brands
products.things they might buy
intests. what they do at home
retired 65-onwards
outdoor clothing
sporty brands
smart/designer
mountain biking
gym
rugby
football
golf
reggatta
tresspass
karrimor
nike
adidas
puma
reebok
gucci
armarni
rolex
north face
watch TV
gardening
woodworking
cooking
play video games
high
low
medium
swimming
photography
mountain biking
slopestyle
BMX
teen 13-19
for a more wealthy person willing to pay more for better quality materials, customized colours or finishes.
a person on the lower end of the wealth spectrum that are more interested in the function of the product rather than the aesthetic quality of the product
home decor
a person looking for a good balance of aesthetic quiality and overall functionality but without the hefty price tag
furniture
listen to music
fishing
lamps
equipment for their hobby
bikes
protective clothing
beds
chairs
tables
lighting