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consumer mind-map (hobbies (mountain biking, gym, rugby, football, golf,…
consumer mind-map
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budget
high
for a more wealthy person willing to pay more for better quality materials, customized colours or finishes.
low
a person on the lower end of the wealth spectrum that are more interested in the function of the product rather than the aesthetic quality of the product
medium
a person looking for a good balance of aesthetic quiality and overall functionality but without the hefty price tag
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