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E-commerce: Digital Markets, Digital Goods (have unique features as…
E-commerce: Digital Markets, Digital Goods
have unique features as
ubiquity
global reach
universal technology standards
richness
interactivity
information density
capabiities for personalization
social technology
is becoming
social
mobile
local
more transparent
have as pricipal businesses
e-tailers
transaction brokers
market creators
content providers
community providers
service providers
portals
have as revenue models
advertasing
sales
subscription
free/freemium
transaction fee
afiliate
have trasnformed business by
new ways of identifying and communicating with costumers
Crowdsourcing
Increases
product offerings
costumer value
use of social networks
Behavioural targeting tecniques
increase
effectiveness of banner
rich media
video ads
has affected B2B business by
enablig companies to locate suppliers
solicit bids
place orders
track shipments electronically
creation needs requires
understanding of the business objectives
selection of the right platforms
timeline to achieve objectives