Promotional Material Concept Planning (Planning Documents (Shot List, I…
Promotional Material Concept Planning
I am going to create a promotional video for my godmother's business, KSDance.
I also want to create a poster or flyer advertising her next show.
The promotional video will be around 1-2 minutes long and will showcase all of the facilities and courses that she has to offer.
When creating the poster, I am going to promote and advertise her upcoming showcase which is next year.
For my primary research I am going to talk to my client in order to find out more information about her business and what she is already doing to advertise the dance school.
I am also going to create a questionnaire to send out to a sample of people with questions designed to gain feedback to help develop my concept.
I am going to carry out some research into my audience which will be a huge part of my research. In this I am going to look into different categories of audiences using psychographics and analyse the to see which demographic would be appropriate for my concept.
As part of my audience research I am going to speak to my client to see who she would consider to be her target audience and take this information into consideration.
For my secondary research I am going to research further into rivals who are in the same business and analyse their promotional material against my own concept in order to gain inspiration for my own designs.
I am also going to research into the professional dance business and compare and contrast the different audiences and reflect on what I have found.
I am also going to analyse existing data and compare and contrast my findings.
I am going to use a variety of different sources (books, websites and documentaries) to help support my research.
Research into social media accounts and the type of people who use each platform - link this back to my concept and how I am going to use this information to benefit my product.
Research into types of people who use the services.
I am going to look into similar products and analyse the different characteristics of the audiences and relate them back to the product that I am creating.
I am going to complete a number of different planning documents to help support my products.
Legal and Ethical Constraints
Contributor Release Forms
Soundtrack and audio planning?
Sketches of poster design.
Production and Reflection
For my production of the promotional video, I am going to use my own camera and tripod to shoot the footage and I am also going to use Final Cut Pro to edit everything together.
For the production of my poster, I am going to use Affinity Designer to create my concept.
I am going to promote my final products on the KSDance Facebook and Instagram accounts in order to get people to react and engage with the posts.
Once I have promoted my products on the social media accounts, I am going to look at the reactions and statistics that it has achieved and reflect on the progress that my post has made.
I am also going to reflect through my blogs on the filming and production progress and include screenshots of my progress throughout the assignment.
I might do some test edits and reflect on how I have changed my first draft to improve the aesthetic and message that it conveys.
I am going to carry out a final questionnaire as part of my reflection to gain feedback from my final products and how to improve.
I am going to do a final reflection and evaluation blog where I will focus on my findings as well as how my audience has engaged with my products.