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Q (Target Audience (UHNI
Count: 3.4K (>$50 M)
1500 (>$100 M)
…
Q
Target Audience
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UHNI
- Count: 3.4K (>$50 M)
- 1500 (>$100 M)
- 160,600 (Acc KWM)
- Networth - 375+ Cr
Lifestyle
- Limited edition products are fav
- Exclusivity
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Habits
Spending Habits
- 16% Apparel / Accessories
- 13% Holidays
- 12% Jewelry
- 12% Automobile
- 9% Home Decor
- 9% Event
- 6% Philanthropy
- 6% Luxury Watches
- 4% Vintage Spirits
- 4% Art / Paintings
Health Habits
- 76% Yoga
- 38% Crossfit
- 31% Nutrition
- 19% Kickboxing
- 18% Zumba
- 12% Pilates
Internet Habits
- 52% WhatsApp 3+ times/day
- 86% Facebook at least once a day
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Hobbies & Interest
- Art and culture
- Sports
- Philanthropy
Affluent
- 100K - 1M USD liquid financial asset
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