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Lesson 2.7 Generating Leads (2. Lead Gen Campaign (2. Targeting (Core,…
Lesson 2.7 Generating Leads
1. Lead Building campaign requirement
You should have:-
1- Vanity URL.
2- CTA on page.
3- Complete page info
Think before start:-
1- Question need to ask on lead gen form?
2- what are your privacy policies/ term & conditions?
2. Lead Gen Campaign
1. Objective.
(Lead Generation)
2. Targeting
Core
Custom
Lookalike
3. Placements
Facebook News feed
Instagram news feed
4. Budget & Schedule
Daily Budget
Lifetime
Optimization for AD delivery
5. Creatives
Carousal, image, Video & Slideshow
3. Lead Forms
New Lead Forms
1. Form Name
2. Context Card
3. Info field to data capture
4. Set open ended Question
5. Set Privacy policies & Custom Disclaimers
6. Add your Website Link
Duplicate Lead forms
4. Pro tips for Lead Gen Campaign
Highlight value preposition & why it s good to share info with you by user
Use Coupons & Other incentives for user to share their info
Provide more context for requesting immediate action to be taken
Only Ask for info that you need
In multiple choice question keep your option to between 3-4 at max
5. Retrive captured Leads
Publishing Tool > Lead advert forms >
6. Measurments
1. No of leads collected
2. Cost per leads
Generating Leads Campaign