Raise Awareness of Childhood Obesity

Posters

Campaign

Video

Songs

Leaflets

Website

Blog

Discussion

Strengths

Can provide a lot of detailed information

Allows interactivity

Easily accessible

Weaknesses

Difficult to target a specific audience

Time-consuming

Reliability issues (too opinionated?)

Weaknesses

Strengths

Eye-catching- more likely to have impact.

Customised placement – you can place the poster wherever you feel it will have the most impact

Cost effective

Good for product awareness/recognition

Creative limitations – instant visual impact must be made

Unable to completely focus on target market

Message must be brief- no details

Cannot deliver sound and motion

Strengths

Wide-reaching audience

Can include a lot of information

High impact

Incorporates a variety of media (videos, images, text, etc.)

Weaknesses

Limited resources

Limited time

Expensive – need to pay for somebody to create and maintain it

Difficult to target a specific audience

Strengths

Entertaining

Memorable

Easily understandable

Targets a wide audience

Weaknesses

Limited information

Must have necessary skills

Time limitations

Will people take it seriously?

Strengths

Interactive /engaging– involves audience

Actively impacts the issue

Accessible to all

Weaknesses

Limited time

Has to have official status (people need to trust it)

Relies on other methods

Relies on participation

Strength

Informative – able to provide a lot of detail

Easy to distribute – wide-reaching audience

Easy to mass produce

Good balance of visual images and text

Weaknesses

Limited time


Cannot deliver sound and motion

Strengths

Large audience reach

Ability to give lots of details in short space of time

Allows for active demonstration

High impact medium – sound animation, motion, colour, etc.

Weaknesses

Costs

Limited time

Limited resources

Has to be of a high standard in order to have high impact