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Raise Awareness of Childhood Obesity (Posters (Weaknesses (Creative…
Raise Awareness of Childhood Obesity
Posters
Weaknesses
Creative limitations – instant visual impact must be made
Unable to completely focus on target market
Message must be brief- no details
Cannot deliver sound and motion
Strengths
Eye-catching- more likely to have impact.
Customised placement – you can place the poster wherever you feel it will have the most impact
Cost effective
Good for product awareness/recognition
Campaign
Strengths
Interactive /engaging– involves audience
Actively impacts the issue
Accessible to all
Weaknesses
Limited time
Has to have official status (people need to trust it)
Relies on other methods
Relies on participation
Video
Strengths
Large audience reach
Ability to give lots of details in short space of time
Allows for active demonstration
High impact medium – sound animation, motion, colour, etc.
Weaknesses
Costs
Limited time
Limited resources
Has to be of a high standard in order to have high impact
Songs
Strengths
Entertaining
Memorable
Easily understandable
Targets a wide audience
Weaknesses
Limited information
Must have necessary skills
Time limitations
Will people take it seriously?
Leaflets
Strength
Informative – able to provide a lot of detail
Easy to distribute – wide-reaching audience
Easy to mass produce
Good balance of visual images and text
Weaknesses
Limited time
Cannot deliver sound and motion
Website
Strengths
Wide-reaching audience
Can include a lot of information
High impact
Incorporates a variety of media (videos, images, text, etc.)
Weaknesses
Limited resources
Limited time
Expensive – need to pay for somebody to create and maintain it
Difficult to target a specific audience
Blog
Strengths
Can provide a lot of detailed information
Allows interactivity
Easily accessible
Weaknesses
Difficult to target a specific audience
Time-consuming
Reliability issues (too opinionated?)
Discussion