Please enable JavaScript.
Coggle requires JavaScript to display documents.
Lesson 2.6 Driving Online Sales (3. Campaign for Online Sales (5.…
Lesson 2.6 Driving Online Sales
1. Why Online Marketing
2. At right time
3. With right message
Reach right people
2. Drive Online sales
Marketing Funnel
Consideration
Conversion
Facebook Pixel code install
Things to decide before start.
(Creative Assets, define your target audience, decide your Landing page )
Awareness
3. Campaign for Online Sales
1. Objective.
(Choose Traffic to send traffic & choose conversion to make audience purchase on website )
2. Target Audience
(Custom & Lookalike is very Imp for online sales)
Core
Custom
App Activity
Engagement Facebook page
Website Traffic
Customer File
Lookalike
People like your page
People visit purchase confirmation page
People seen more than 10 sec video
People interacted with your canvas or Lead Ads
3. Placement & Formats
4. Budgets & Schedules
5. Creatives
Carousal
Single Image
Single Videos
Slideshow
6. Measurement
Track No. of Conversion
Cost of conversion
Track cost per conversion.
(At campaign & ad set level )
Which Placements, Audience & ads give you best results
Driving Website Traffic & Sales with Facebook