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GE as digital firm (1990) - CEO Jack Welch (GE started (Establish a…
GE as digital firm (1990) - CEO Jack Welch
was in 1998, 1999 and 2000
American most admired company
consists in
20 units
Appliances
Broadcsting (NBC)
Capital
Medical systems
Transportation systems
attempted to become an e-business in
1998 with goblalization
1995 with emphasis in costumer services
1996 with Six Sigma ( program based on costumer feedback)
1999 with a meeting in Boca Raton to change GE as a internet company
GE reduced
supplier prices by internet biding
purchasing cycle from 14 to 7 days
GE started
to distribute documentation in the web in 1994
Update de catalog to the web in 1995
Establish a website for transactions in 1997
the website permited to
search for product name and specifications
apply for credit
order and track shipment and return products
An artificial inteligence system that assigns engineers to sites in 1998
small teams to identfy how .com can distroy businsses
that resulted in
Internet based business plan
that resulted in changes as
GE culture
internal newsletters and memos
acess to net for blue-collar workers
installation of kiosks
mentors to help workers use the net
iCenter
that does
connection to GE equipment to monitor at the costumer site
compares costumer data with data from anther equipment elsewhere
became
more profitable
more efficient