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Fox Insights Nov 26 - Nov 30 (RTDs (Ghost-Bog-Hazy-IPA-and-Improper-Pils…
Fox Insights Nov 26 - Nov 30
RTDs
In November 2018, Swiss investment firm CLV Frontier Brands launched two cannabis-based brews under new beer brand called Old Boy Mary Jane in the UK on-trade. The beers Improper Pils and Ghost Bog Hazy IPA are brewed with a non-psychoactive aromatic compound — cannabis terpenes.
In November 2018, Philadelphia’s Brewery ARS announced a new, unusual beer dedicated to the new mascot of Philadelphia Flyers, Gritty. Called Gritty Gruel, the beer is made with doughnuts, cold brew coffee, and lactose. The 7.5% beer also has a 'What nightmares are made of' tagline.
Coca-Cola launched a lemon flavoured alcopop, a first for the corporation, in a move intended to insert the company in a growing market of young drinkers, particularly women. Modelled on a popular local drink, Chu-Hi, the three fizzy lemon variants range from 3% to 8% ABV.
Carlton & United Breweries (CUB) has launched Strongbow Blossom Rosé Sparkling Apple Cider. The AB InBev-owned brewing company sought the help of branding specialists Denomination to bring a change to the cider category in Australia by designing something that would appeal to wine or cocktail drinkers.
Wine
In October 2018, Marks & Spencer released a label featured on bottles of Chilean Sauvignon Blanc, which is designed to be coloured in. Called Colour Me Sauvignon Blanc, M&S is encouraging consumers to colour the label — to help them relax and be present.
Overhex Wines International is a market-driven wine producer that specialises in rapid responses to wine trends. The company has embraced digital innovation. Its new Mensa wine range boasts an AR-enabled label, and the Helix closure by Amorim — an airtight revolutionary cork that is easily-resealable.
A report by research firm Wine Intelligence has shown that India's Millennial generation now accounts for over half of its wine drinkers, mainly because of the drink’s sophisticated and palatable image. Researcher Sonal Holland noted that the generation is more willing to experiment with wine styles
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In November 2018, Italian wine brand Viña Pomal launched a new Rioja expression that 'breaks all the rules', in an effort to appeal to younger generations. Named Compromiso, the drink blends five varieties of Rioja red grapes, which were vinified separately and aged for 14 months.
Liqueur
Pernod Ricard reported a 6% growth in sales for the 2017-2018 fiscal year. It credited this growth largely towards acceleration in Asia, notably China and India. Premium spirits showed a strong performance, but anise-flavoured liqueurs — like Pernod Anise and Ricard Pastis — dragged on performance.
Ireland-based herbal liqueur Cocalero is Incan-inspired. It's created from the South American coca leaf, along with guarana, juniper, ginseng, and other botanicals, using a specialised steam distillation process pioneered by the perfume industry. The brand actively promotes Coca Bombs, a Cocalero and energy drink shot.
Pop-up collaborative Buck and Birch created an award-winning wild elderberry liqueur, called Aelder, infused with Scottish spices and a young whisky base. Aelder was one of the first flavour experiments it developed in 2012, which, since then has achieved its own success in the craft industry.
In August 2018, Italian liqueur brand Campari hosted a multi-sensorial campaign called ‘The Mostra’ in London, inspired by the effects of light in cocktails, like colour-shifting and translucency. Besides the ability to 'be inside a cocktail', the activation also offered masterclasses and exclusive Campari cocktail testing.
Spirits
AB InBev and coffee maker Keurig launched the Drinksworks Home Bar that prepares cocktails, beers and ciders through 'pods' that contain signature blends of spirits and flavours. A Drinksworks Pod is inserted into the machine, which mixes water and carbonation to produce expert beverages at home.
In October 2018 at the London Cocktail Week at the London Eye, Schweppes ran a campaign named The Schweppes Flavour Adventure, serving six different types of spirit-pairings. Schweppes also held an activation at the London Cocktail Week village, serving a special drink — The Passionate.
Pernod Ricard is extending its premium gin portfolio. The French beverage company acquired Canadian brand Ungava and hopes the gin’s distinctive yellow colour, from the plants and berries of Canada’s icy tundra, will draw consumers. According to the IWSR, Ungava was Canada’s top-selling gin in 2017.
In November 2018, Beam Suntory-backed whiskey brand Knob Creek introduced its newest expression – Knob Creek Twice Barreled Rye. The spirit is the company’s signature straight rye whiskey, aged again in new, charred American oak barrels. It has improved oak and warm spice notes from the oak barrels.
