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DESIGN TERMS (BRANDING (Not just a logo, Aesthetic nature, Fonts, Imagery,…
DESIGN TERMS
FONT
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Style: Italic, oblique, etc.
Letters, numbers, punctuation and symbols
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VECTOR IMAGES
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Points, shapes, lines, curves based on mathematical formulas rather than pixels
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ICON
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Represents idea, object or activity
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RGB/CMYK
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CMYK (Cyan, Magenta, Yellow, Key)
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WIREFRAME
Web - page structure, user flow
Stripped back - minimal images, colours, graphics, etc.
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STORYBOARD
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Smaller, more manageable chunks
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LOREM IPSUM
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Different types - pirate, hipster, etc.
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PLACEHOLDER
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Placeholder image - grey boxes, crossed out boxes, etc.
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UX (USER EXPERIENCE)
Sketching, wireframed, prototyped
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RESOLUTION
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Lower resolution = pixelated, blurry or muddy
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MONOCHROME
Meaning 'mono' - one, 'chrome' - colour
Colour scheme with one colour, multiple shades
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BESPOKE
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Something out of the ordinary, not templated or usual
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