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New Car Operating Priority (Manufacturer Relationships & Solutions…
New Car Operating Priority
New Car Brand Perception
Shared Content Strategy
Co-ordinated Marketing Strategy
PR/Online Fulfilment Tests
Establish New Car Consumer Award
New Car Awards
Manufacturers
Agencies
New Car Awards 2017
New Car Awards 2018
New Survey
Create it
Link to it from onsite locations
Landing page
inbound links
New Car Consumer Experience & Proposition
Virtual Stock
Leads
Build queueing mechanism for leads
Build Reporting Dashboard
Make errors VERY visible
Make revenue VERY visible
Improve presentation
Colours
Extras
Gallery
Video
SEO Strategy / consumer product confidence
Expert Reviews
Change section titles
Change tone
Achieve 100% coverage
Owner Reviews
Ask an owner
Massively increase volumes
Onsite
Partnerships
Revoo
Data Quality
Kee Resources
Trim specific images on Virtual Stock
360 images and video on VS
Physical Stock
Basket price confidence
Part-ex guide
Guaranteed Part-ex
Finance offers
Finance soft check
Discounts from dealers
Upsell items - gap insurance etc.
Manufacturer Relationships & Solutions
Grow our share of new car advertising spend
In-search
Self serve
New templates
video
carousel/gallery
dynamic stock ad
Transition plan
Audience targeting
Homepage??
Mobile
Desktop
Understand role of finance
Continue to build OEM partnerships
Drive the monetization of Virtual Stock
Facilitate improved data flow
Make Physical new car stock held by OEMs available on AT
Investigate TrueCar GTM
Retailer Commercial Proposition
Re-Launch LDD with a scalable OEM Endorsed offering
Drive Virtual Stock monetization through franchise retailers
Become the premier 3rd party source of new car leads
Agency Relationships & Enablers
Operationalise the display strategy
Focus on Insearch monetisation
Develop the new Value Matrix
Finish the ad server migration
Rebuild sales collateral