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UMA Online Business Plan 2018 (Organization (Product (Product Features,…
UMA
Online Business Plan
2018
Vision
UMA Ecommerce:
Engage every home through out Vietnam
Targets
Increase Revenue
:star: Objectives
New Website Management
(Documentary & Deploy Workflow before Feb 2018)
Monitoring Website
Checking UI/UX
Visual Management
Update New Trends
New Features
Testing & findout risks
Request New Features
Competitive Research
Mobile App
(Launch Mobile App before June 2018)
Design UI/UX
Define Specification
Improve SEO
(Website Rank up to <500 before April 2018, organic search traffic increase to 65% before June 2018)
Competitive Research
Keyword Dictionary
Inbound link
Referral link (backlinks)
Adswords, Ads Banners
SEO Reports
Meta Content Updating
Reducing Cost
(Cost account X% revenue)
Limit Promotions
Saving Resources
Saving Time
Improve Product Content
(All Normal Product have photo & content)
Upload Standard Product Photos
Update Product Information
Create Landing Pages
Improve CRM
(Bring Revenue 5% - findout new potential customer 200/month)
Define Reports
Segment Customers
Build workflow
Potential Customer Transformation Reports
KPIs
Improve Call Center Performance
Explore New Market
(+5% province revenue)
Market Research
New Channels
New Solution to reach new market
Digital Marketing
(Conversion Rate up to 0.8% - FB and 2% - Email)
Improve Emails
Define Email Categories
Segment Subscribers
Social Networks
Promote Instagram
Promote Pinterest
Promote Zalo
Improve FB
Market Forecasts
Competitive Research
Seasonal Research
Sales Forecasts
Reduce Abandoned Cart Rate
Remind Abandoned Cart Automatically
Improve UI / UX
Give offer to make customer purchase
Segment Reason
Professionalize The Workflow
:star: Objectives
Documentations
Online Team Job Descriptions
Order Summary
Website Visual Calendar
Online Promotion Calendar
Call Center Workflow
Templates
Online Reports Template
Sales Reports
Website Performance Reports
Online Marketing Reports
Banner Templates
Product Images Template
Landing Page Template
Call Center Reports
Guideline
Order Receiving & Solving
Complain Solving
Production Checkflow
Promotion Approvement Flow
Website Administration Guide
Website User Guide
Tools
(Update 4 useful for Online)
Webmaster Tools
Cyfe to view analyzed data
Helpdesk Tools
Helpdesk Module Odoo 10
Taks Management Tools
Project Module in Odoo 10
KPIs Measurement Tools
Can use online Excel for first time
Set Goals & KPIs
Goals for Online Sales
Goals for Website Performance
Goals for CRM
Goals for Operations
Goals for Marketing
Goals for Production
Online Product Range Directions
Increase Brand Value
:star: Objectives
Brand Guideline
Branding Directions
Promote Social Channels
Facebook
Business Strategies
Goals
Instagram
Photo Style Defination
Content Style Defination
Hashtag Analyze
Pinterest
Pinterest Image Guideline
Workflow
Zalo
Improve Photos & Content Quality
Improve Customer Services
Customer Segmentation
Customer Contact Management
Ticket system
FAQs Dictionary
Call Center Scenarios
Product Stories
Promote Blog
E-Catalouge
Online Brand Influencers
Organization
Human Resource
Back Office Team (2)
Webmaster (1)
SEO
Website Visual Management
Website Performance Monitoring
Support Digital Marketing
Report to Online Manager
E-markets supporting
Online Content Executive (1)
Online Product Content (Image & Text) Management
Online Content Freelancers / Interns Management
Product Landing Pages Manager
Report to Online Manager
E-markets Content Supporting
Operators (5)
Online Operators Manager (1)
Online Operators Management
Training New Staffs
Report to Online Manager
Sales Forecast
Online Operators (4)
Sales Operate
Customer Services Operate
Tickets Updating
Report to Online Operators Manager
E-market Operation Manager (1)
E-markets Management (Lazada / Adayroi / Tiki)
E-market Sales Managements
E-market Product Range Management
Report to Online Manager
Online Marketing Executive (1)
Online Product Ranges Handling
Digital Marketing Handling
Online Promotion Management
E-markets Marketing Management
Online Manager (1)
Work with 3rd party about ecommerce
Manage Online Cost
Manage Online Sales
Define Workflow
Define Job Description
Training New Staffs
Report to Commercial Director
Sales Channel Managements
Control Online Product Ranges
Online Business Planning
Team Staffs Management
Product
Product Range
Online Key Product Ranges
Online Product Range Analyze
Product Categories
By functions
By room
Product Features
Attribute
Color
Material
Size
Collection
SKU
Other Basic Information
Product Management
Stock Management
Product How to use update
Packaging Management
Product Content
Product Photo Management
Product Information Management
Services
Customer Services
Call Center
Membership
FAQs
Social Supports
Email Center
Delivery Service
Return & Refund
Order Tracking
Online Interior Design Service
Consulting Booking
Our Works
Interior Design Tips
Technical
Website
Supplier
BDO
System
Odoo 10 Ecommerce Module
Odoo 10 Website Builder Module
Design
Graphic User Interface (GUI)
Graphic User Experience (GUX)
Banner Templates
Websiste Specification
Mobile App
Objectives
Real-time syncronize with ERP
Focus on Sales
More engagement with customer
System
Design
Graphic User Interface (GUI)
Graphic User Experience (GUX)
Mobile App Specification
Supplier
