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Marketing Assistant Officer Research (Online Marketing (Hallam's…
Marketing Assistant Officer Research
Online Marketing
Hallam's Social Media Presence
Instagram
Hastags: # hallaminsiders # teamhallam #hallamsummer #shufreshers
Posts photos and short videos
https://www.instagram.com/sheffhallamuni/
473 posts
7,046 followers
630 following
Twitter
sheffhallamjobs
https://twitter.com/sheffhallamjobs
Sheffield Hallam University is a great place to work. Find out why and get job alerts here.
shuoverseas
https://twitter.com/SHUoverseas
At Sheffield Hallam University, we welcome students from more than 100 countries. Follow us to find out more about joining our friendly, global community.
sheffhallamuni
https://twitter.com/sheffhallamuni
We're transforming lives, in the beating heart of the Steel City and around the world. We check mentions and messages here during the working week.
shu4business
https://twitter.com/SHU4Business
We are the Business Gateway to
sheffhallamuni
- Let us help you find the expertise & the resources you need.
shumediacentre
https://twitter.com/SHUmediacentre
News from
sheffhallamuni.
Updated by Sheffield Hallam's news and PR team:
sarahduce84
timwardwrites
jo_beattie1984
and
MartinWebbPR
stuhealthshu
https://twitter.com/StuHealthSHU
Official Student Health @ SHU Twitter Account - Level 1, Surrey Building, Pond Street, Sheffield, S1 1WB - Tel: 0114 225 2134
hallamunion
https://twitter.com/hallamunion
We are the Students' Union of
sheffhallamuni.
We are based at The HUBS, and are led by students for students. We are all about the student experience!
SHSUStudentMind
https://twitter.com/SHSUStudentMind
Sheffield Hallam SU Student Minds aims to raise awareness, reduce stigma associated with mental health and support students at Sheffield Hallam University.
shuhelp
https://twitter.com/SHUhelp
We tweet about the support services
sheffhallamuni.
Find us on Owen Level 5- City/ Heart of the Campus- Collegiate. DM us if you have a question!
SHUGoGlobal
https://twitter.com/SHUGoGlobal
Showcasing and celebrating our global engagement with our partners and students across the world.
HallamStaff
https://twitter.com/HallamStaff
The official account for staff at Sheffield Hallam University, with the latest campus news, events & info. Work here and have something to promote? Just DM us.
sheffhallamnews
https://twitter.com/sheffhallamnews
Official site for Sheffield Hallam University's student journalists. Writing about life in the Steel City. #SHUjournalism
Facebook
https://www.facebook.com/sheffieldhallamuniversity/
61,000 likes
Very responsive to messages
Hallam Union HUBS
https://www.facebook.com/HallamUnionHUBS
LinkedIn
Company Page
https://www.linkedin.com/school/14013/
Student's Union Page
https://www.linkedin.com/company/10324039/
Links to the 7 LinkedIn Pages:
https://www.linkedin.com/search/results/companies/?keywords=sheffield%20hallam&origin=SWITCH_SEARCH_VERTICAL
Snapchat
https://www.hallamstudentsunion.com/snapchat/
Sheffield Hallam University Snapchat Stories
hallamsu
Regular posts, currently about the refurbishment of the Union
Pinterest
Account run by Student Crowd
https://www.pinterest.com/pin/342836590356393513/
25 pins
258 followers
Youtube
https://www.youtube.com/user/sheffieldhallamuni/videos
1,340 Subscribers
Selection of Playlists
Students in the Workplace
Student Support
Clearing
Inspirational Student Stories
Making Ideas Happen
Learn from Our Experts
Sheffield Hallam University Website
https://www.shu.ac.uk/
Multi-Channel Marketing Activities
Marketing, communications and student recruitment
https://www.shu.ac.uk/about-us/jobs/what-we-do/professional-and-business-support/marketing-communications-and-student-recruitment
7 P's
Packaging
Positioning
Place
People
Promotion
Offline
Face to face marketing at trade stands and word of mouth
Online
Social media, University Website
Price
Product
Raising the profile of Sheffield Hallam University
SHU
Mission
"Our mission is simple: we transform lives. We do this by shaping our students' futures and preparing them for life after graduation; and by creating knowledge through research and industry partnerships that provide practical solutions to some of the world's greatest challenges."
Vice-Chancellor
Professor Chris Husbands
VC Blog -
https://blogs.shu.ac.uk/vc/?doing_wp_cron=1505035171.0052800178527832031250
Specific Customer Group Research
16-21 Demographic
I asked 17 year old student Ruby questions about Social Media Usage
What social media sites do you use regularly?
Instagram- art related- I post dance related photos with legs in the air. I post one photo and one video every 2 weeks.
When deciding which university to go to, where do you look?
Online Centre for Dance Education Teaching. Then for dance colleges I use Youtube which has information on ex students which is good. I also use websites. My school didn't help very much
Do you follow hashtags on twitter?
I don't use Twitter- I don't have enough time
Do you start following the University's twitter page?
n/a
Do you find and like the University's facebook page?
Yes
What appeals to you most when looking at social media sites? Photos/Videos/Text?
I want to watch videos of dancers, as text doesn't show a lot
On facebook, do you like and share content?
Yes, I had to follow to receive information about the course via a private facebook group
Do you use Social media as a tool to ask about your upcoming move to university? e.g.
Yes Instagram and Youtube
Do you look for the University's snapchat page?
No but I use snapchat to speak to my friends, and find out where my friends are via Snapchat story and Snapmaps
What is the main way information is sent out?
Information about the University is sent out via email