Hybridisation:
Certain entertainment products are hybridised
Homogenisation:
Popular music, food, fashion, language, computer games, tourism known collectively as the Korean Wave, Hallyu
Facing resistance due to perception as an "invasion" of Korean culture & politics (tensions with South Korea)
E.g.
K-pop groups like Shinee & Girls Generation
August 2011, thousands of protestors rallying against Fuji Television about the Korean Wave