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Content Architecture (Encapsulation (Encapsulation
Pillar Page (Large…
Content Architecture
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Topic 1
Pillar Content
- comprehensive page
- covers topic you want to be known for
- is based on broad keyword (2-4 words)
- uses keyword synonyms
- links to sub-content
Sub-Content Page
- shorter pages
- centres around the same broad topic
- answers more specific long tail / niche keywords
- links back to pillar page
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