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Helping coeliac kiwis get easier access to disability funding from winz to…
Helping coeliac kiwis get easier access to disability funding from winz to buy gluten free food
Hypothesis of what could help
clear info for Kiwis of the disability benefits available and that they are eligible for (currently on Coeliac NZ and Winz sites but can gerry's do better?)
clear guidelines from winz about how to apply
clear criteria for what gets approved rather than it being on whim of individual WiNz employees to make a judgement
better education about coeliac disease for winz staff
How do we measure and test hypothesis?
get understanding from facebook group where key problems are/barriers.:check: 3 hours over 3 months
do mini surveys within Facebook group to find out from users if hypothesis is correct and if there are other barriers too:check: 3 hours over 3 months
Ways to get people into group
name group with a title that people may search for when looking for help applying for disability thing
offer free gluten-free product to those on original Facebook post as sweetener (Gerry's suggestion)
blog post invite then put on Facebook :check: 2 hours
advertise by newsletter :check: 2.5 hours
have group open. include newsletter sign up in invite
set up google adwords ad invite going to facebook group:check: 2.5 hours
ask admin of other Facebook groups?? what do they get out of it? Added to Gerry's Wraps website list of helpful groups to join if you are Coeliac? :check: 3 hours over 3 months
Why do this?
lifts product sales
more Facebook fans
builds customer loyalty
Messages within groups are not filtered by Facebook as happens on page - easier and free access to fans without paying for advertising
lifts brand profile in NZ
more traffic to website - helps SEO
aligns with Gerry's brand of helping kiwis eat healthily
more sign ups to email list??
Coeliac NZ not helping - prob as it is a charity and doesn't want to rock the boat and risk funding cuts from Govt
establishes Gerry's Wraps as thought leader in the gluten-free world - better access to big accounts like hospitals
Action once we have answers
if necessary set up petition:check: 2 hours
Write letter to WINZ requesting its help and publishing results of survey :check: 2 hours
summary and publish findings on website/social media channels:check: 3 hours
More thoughts
how to get Coeliac NZ to support & not feel threatened- how could it benefit?
other disability groups that could benefit and therefore could join support ie Crohns and colitis - more brand awareness for Gerry's
:check:Tasks for Laura that comprise a fairly big long term project which would require extra funding
recent news item about quadraplegic having benefit cut - there may be more people like this who come out in support of clearer guidelines for getting disability allowance