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Lauren Renee Bonnell (Marketing (Your Ideal Client (Who gets the most…
Lauren Renee Bonnell
Marketing
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LTV Life Time Value
of the client- How long will they on avg be a client for? How much will they spend over that time...
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Team
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External Companies
Bookeeper $220/mth, Contractor
Accountant $250/mth, Contractor
Total Staff Cost
$155,640 pa ($12,970/mth)
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Planning
GOALS
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Small strong team of 4 Excellent Therapists
1 x FT Salon Coordinator
3 x Casual Senior Therapists
1 x Graduate for Peak periods
Revenue Beauty $260k/yr, $5000/wk consistently, then allowance for Christmas wk increase
Revenue Clinic $260k/yr, $5000/wk consistently with 50% coming from subscription sign ups
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New Role Description of Owner
- mentoring the Salon Coordinator to ensure systems are being implemented - this is a time flexible role
- Managing staff to ensure they are following procedures
- Training staff weekly online and in salon
- Treatments- up to 10 hours per week
Systems and Procedures
- Create solid systems and produces and put in an easily referenced location for staff to follow
Create confidence that the business Model is saleable because
- it doesn't rely on owner
-has customer retention of 80%+
-Has fully trained competent team with great culture
-Has established and easily accessible Systems and Procedures
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Seperate non-clinic (nails, tans, waxing, brows, pedi's, make up) and clinic (facials).
Service / Product
AUDIT
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Overheads
Rent $$925/wk, $4000/mth, $48,000/yr
Staff Wages/Super/PAYG $2995, $12970/mth, $155,640/yr
Outgoings $115/wk, $500/mth $6000/yr
Client Refreshments $30/wk, $$130/mth, $1560/yr
Salon Maintenance and upkeep $50/wk, $220/mth, $2600/yr
Professional Associations & Subscriptions $30/wk, $130/mth, $1560/yr
Insurance $46/wk, $200/mth, $2400/yr
Website $12/wk, $50/mth, $600/yr
Optus Phone and Internet $105/wk, $450/mth, $5400
Workcover $12/wk, $52/mth, $624/yr
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Training $175/wk, $758/mth, $9100/yr
1hr /staff member plus 1 hr of training development ie on FB page/App
Equipment Hire $250/wk, $$1083/mth $13,000/yr
*allows us to increase current equipment by spending $20,000 on micro, LED, Needling Sono
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Car $230/wk, $1000/month, $12,000/yr
Team Incentives/Social $50/wk, $220/mth, $2600/yr
Borrowing Costs $350/wk, $1500/mth, $18,000
Bank/Merchant Fees $$70/wk, $300/mth, $3600/yr
Power $100/wk, $435/mth, $5200/yr
Service and Product
Audit Services Currently
Retail Sales 30%
Profit
Potential Profit is 30% of Treatment Revenue
= (8600 / 70) x 100= $12,285-8600= $3685
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Treatments 70%
Profit
Potential Revenue 86 hours x $100/hr = $8600 ($$37,266/mth, $447,200/yr)
Less Labour&Product of $3870/wk = $4730/wk potential profit ($20,496/mth, $245,960/yr)
Costs
Combined Total Treatment costs
$3870/wk ($16,770/mth $201,240/yr)
Product $10/hr
Total potential cost $860/wk ($3726/wk, $44720/yr)
Labour $35/hr
Total predicted labour hours 86/wk (4472/yr)
Total Cost $3010/wk ($13043/mth, $156,520/yr)
Can Scale with more staff, risk of quality control
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