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the research process (choice of research design (descriptive, causal…
the research process
formulation of research problem
to find the problem
latent difficulties
unnoticed opportunities.
overt difficulties
formulation a definition of the problem
Time and space
Characteristics of interest
Unit of analysis
Specific environment conditions.
choice of research design
descriptive
causal research.
exploratory
determination of sampling design and sampling size
sampling design
sampling size
evaluation and control the marketing research
The individual project
The total research activity within a firm
