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SUPERDRY (solution (app integration, beacon tech, interactive displays,…

- - - - survey about the store
        
        survey on what the customer of the store would love that the store would have? ( GENERAL TO EVERY CLOTH STORE)
        
        what the customer think of the actual store
        
        what you like? what you think could be done better? what would you love to see as new feature?
        
        in store survey with a
        
        online through pass by and facebook
      - survey about ShopAssistant hitting you every time you enter the store
      - what people thinks of Superdry (In DK)?
        
        economical shopping power in DK
      - about liking or not digital technologies or integrations in the store
    - - survey on typical client walking in?
      - description of typical customer types?
    - - brand position over the market
      - store position with competitors in Aarhus
    - - high volume of the music and too low lighting
      - stimuli of senses before and after changes
    - - give an entertaining experience
      - new product / service development
      - attack the market in a new direction
      - differentiate from the competitors
    - - brand positioning map
    - - the why and the buy relation with
        
        buying decision making
        
        with the use of nudging and personal experience the buyer will have the possibility to source and browse more, and spend more.
        
        buyers level of involvement
        
        the customer gets involved into the shop and browse more
        
        cognitive learning pg 73
        
        creating value added solution
        
        the solution will add value to the services sold and to the store
        
        Maslow's hierarchy of needs pg.83
        
        senses stimuli pg. 60
        
        the solution will stimulate senses during the physical store browsing and as product sold
        
        hierarchy of effects pg 106
        
        high involvement hierarchy
  - - - about bad management
        
        no products in stock
        
        bad VM
      - about marketing strategies
        
        technologic
        
        utilize of beacons
        
        creation of app
        
        in store digital integration
        
        marketing
        
        involving with locals
        
        getting local trend
      - about customer service
        
        about hitting customers
        
        about services given
      - about shopping experience
        
        store design
        
        going standard or out of the box?
        
        what store features to have and avoid
      - about superdry customers
        
        customer demographics
        
        aarhus demographics
        
        tourism volume
        
        Aarhus customer demographics