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What do I do now? (Audiences (Internal audiences (Non-management staff,…
What do I do now?
Audiences
End users/consumers
Media
MSM
Verticals
Bloggers
Local
Business media
Suppliers
Competitors
Regulators
Industry watchdogs
Wholesale buyers
Internal audiences
Non-management staff
Line management
Executive
HR
Legal
Potential recruits
Geographic neighbors
Strategic Partners
Company purchasers/acquirers
Funders/lenders/investors/equity partners
Communications policies
Media relations
Crisis communications
Who creates content
Who approves content
Approved spokespeople
Thought leadership/speakers' bureau
Who maintains basic site info
Internal communications
Day-to-day responsibility
Who manages newsletters
Quarterly and annual site reviews
Content
Technical errors
Dead links
Grammar and spelling
Message disclipline/branding
Clarity and readability
Media assets/photos/videos
Searchable/proper navigation
Fresh new content/blog/news/galleries
Security
User practices
Social engineering protection
Admin controls
Password practices
Escaped, validated, sanitized data
CSRF protection
Brute force protection
Two-factor authentication
Regular audits and review
What do I do if I think I got hacked?
What do I do if I'm getting spam emails?
Web design
Navigation
No content more than three clicks away from front page
Most content one click away from front page
Responsive menus
Whitespace
Color scheme
Logo
Footer
Site speed
Message consistency
Responsive
Your team
Your developer
Support
Training
Contracting
Licensing
Marketing manager
Board of directors
CEO
Legal
HR
Other departments
Line managers
Staff
Costs
Hosting
Design and development
Content management
Regular maintenance
Security
Newsletters
List management
Linking content to website
Contact forms
CRM tool
Editorial calendar
Brand
Message clarity
Message discipline
Site basics
About
Contact
Who we are
What we do
Where we are located
What geographic areas we serve
What industries and practice areas we serve
Document management
Searchable
Organized and tagged
Relevant
SEO
Content management
Technical Tools
Domain Issues
Google security error message