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Jarrod Partridge - Idea Guru (Marketing (Ideal Client (Situation (Already…
Jarrod Partridge - Idea Guru
Marketing
Marketing Budget
$1000 per month
How many do you need
Leads
10 leads per week
Sales
2 actual content/SM clients + one online course sale
CPA
$100
LTV
Average client is $800 per month x 12 months = $9600
Who
Agency
What makes me different
Specialty
Lateral thinking/brainstorming new ways of doing things
Genuinely caring and listening
Motivating through encouragement
Brand
Employing a Balinese team
Raising money to rescue Balinese dogs
Ideal Client
Who gets the most value?
Small business owners in Aus
Knows they need to be online, doesn't know how or want to do it
Demographic
30-35 female in Australia
Established business built by word of mouth
Situation
Already getting some sales, but wants to grow
Understands the importance of an online presence
Wants to nurture their database and provide value to potential customers
Never ending to-do lists
Understands getting traction and raising profile isn't a 'quick fix'
Happy with work being done online
Not ideal
Not getting any sales
Looking for a 5-run home run
Thinks 'put it on the internet' is a silver bullet
Not willing to be patient
Awareness
Aware they can attract clients with an online presence
Aware that quality is the most important thing re content
Offer
First week (or tw maybe?) free
30 Day Happiness Guarantee (stealing this, great idea!)
Bonus weekly reports. Pre = what we're posting, post = the results
Free module of the online training?
Scale
Order I Need To Hire In
Content Manager
Social Media Manager
Marketing
Sales
Content Delivery Manager
SM Delivery Manager
CEO
Management
KPI's
Sales Person
Calls Made p/m
20
Proposals Sent p/m
10
Sales Made p/m
4
Content Manager
Blogs written p/m
20
Avg traffic to each blog
200 views on first social share
Click throughs to Lead Magnets p/m
20
Social Media Manager
Interactions
100% (comments and DM's responded to with 24 hours Mon-Fri)
Account growth
10% p/m
SM posts p/m
20
Leads & Sales Reporting
Traffic to website
Lead magnets downloaded
New members to closed FB group
Sales made
Profit on sales
Revenue from sales
Meetings
Sales Team
KPI Report
Quality of leads
Objections to sales
Review next months targets
Questions
Feedback
Social Media Managers
Account growth
Engagement
Reach of accounts
Feedback
Questions
KPI Report
Content Managers
Review blog post titles & traffic
Click throughs to lead magnets
Blog traffic
Feedback
Questions
KPI Report
Culture
Time off for ceremony
Pay well & on time
Wedding gifts
Office dog
Employment opps for family
Sponsor Bali dogs
Volunteer at beach clean ups (on work time)
Pay for petrol
Pay for lunch
Service / Product
Audit Services
Social Media Management (service)
50% of business
Limited to my time
Can't replace me as it's me they are paying for
Can't Scale
Content Management (service)
50% of business
Limited to my time
Can't replace me as it's me they are paying for
Can't scale
Overheads
Aus phone
Accounting fees
GetResponse
Iconosquare
Stock image subscription
Future
1 on 1 consulting
10% of business (rebranded to 'Strategy Sessions' as part of sales/onboarding, then a monthly one-hour call to review results and brainstorm more
Content Management
45% of the business
Price to reflect the service! More research required, I think I'm less than Fiverr or Upwork :-(
Profit = $x??
Costs
3 x Content Writers
1 x Editor
1 x Publisher
Social Media Management
Costs
VA costs? (need two hours per day, five days per week, plus one hour per weekend, per social media client
4 hours account setup
Profit = $x??
Price to reflect the service! Overhaul the service to focus
45% of the business
Overheads
Training $600 per month
Software subscriptions $1000 per month
Team
Manager/EA 50/50 split role
Paid $800 per month
Responsibilities
Manage Book keeper/accountant/sales/marketing
Daily catch up to report on issues/progress
Contractor & Remote, 10 hours per week, $20 per hour
Social Media Delivery Manager x 1
Paid $600 per month
Responsibilities
Manage 5 x Social Media Managers
Contractor & Remote, 10 hours per week, $15 per hour
Content Delivery Manager x 1
Paid $600 per month
Responsibilities
Manage 3 x Content Writers, 1 x Editor, 1 x Publisher
Contractor & Remote, 10 hours per week, $15 per hour
Social Media Manager x 5
Paid $800 per month
Responsibilities
Day to Day client social media content creation/posting/engagement
Contractor & Remote, 20 hours per week, $10 per hour
Content Manager (3 x writer, 1 x editor, 1 x publisher)
Paid $
Responsibilities
Writing, editing, and publishing content
Contract & Remote, hours & $ are a big question mark, based on proficiency and experience...
Sales
Systems
Instagram Post - SealTV
https://sites.google.com/s/0BxZpC7WpScErWjJMUWlzdVgyTGs/edit
What Systems Do I Need?
Sales/Marketing
Onboarding
Delivery
Reporting
Financials for book keeper
Leads from Marketing
Sales from Sales
Stats from Social Media & Content Managers ie page views/reach/engagement etc
Book keeping/Accounting
Flow Chart
Planning
Audit
Revenue is $6k per month
Profit is ?? unknown as goes on credit card/rent/food etc due to erratic nature of invoices being paid
Still need to work every day (6 days per week, 8+ hours per day)
Content Creation
Answering questions via phone/email/FB messenger
Very tied to the business
Remote office (technically a home office, and can work wherever home is)
Time
Content Creation 20 hours
X
Content Posting 10 hours
X
Reactive putting out fires for YFN 15
hours
X
Meetings 4 hours
This will rebrand to 'strategy sessions' as the fun for me is brainstorming ideas with people
Book keeping 1 hour
X
Goals
End Game - Positive Cashflow Business
Business Model is a recurring service
Work two hours per day on strategy/results/analysis
Remote Team
Profit - $120k (10k per month)
Medium team of six (one manager/EA, five 'account managers')
Reveue - 6 figures PA ($30k per month)