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Introduction of Dando Framework (MARKETING OBJECTIVES (SEO, ADWORDS,…
Introduction of Dando Framework
COMPANY PURPOSE
WEBSITE PURPOSE
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WHO ARE YOU?
CUSTOMER JOURNEY
WHO USES YOU? PERSONAS
PERSONA 1
PAIN POINTS
HOOK/OFFER
WHY WOULD SOMEONE CHOOSE YOU?
PERSONA 2
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PERSONA 3
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COLOURS
BRANDS YOU LIKE
SITEMAP
FUNCTIONALITY
MARKETING OBJECTIVES
SEO
ADWORDS
CONTENT
BRANDING
BRANDING STAGE (1.5 HRS)