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Amy Keys (Marketing (Ideal Customer (Demographic (Been in business 5…

- - - - $1,000/mo?
  - - - 50 per month
    - - 16 sales @ $249 each = $4K/mo
  - - - I create tools specifically to help web agencies run their business
    - - Research if I'm the only one offering this service in Tallahassee or Florida or the Southeast
  - - - Been in business 5 years+
      - Runs an agency specifically as a web professional
      - Has 3-5 staff / contractors
      - Facebook heavy because they are in many business / tool groups
    - - Outsources bookkeeping / accounting
      - Would like more granular view of income/expense planning than P&L or Balance Sheet can provide
    - - Under $75K revenue
    - - Problem aware, not solution aware
  - - - Create version 1.0 at x price, version 2.0 (with more features) would be incrementally higher in price?
      - Say only 10 ppl get product for x price
  - - - Potential JV Partners
        
        Podcasts
        
        1 -
        
        2 -
        
        3 -
        
        Facebook Groups
        
        1 -
        
        2 -
        
        3 -
      - What can I offer?
        
        Free template?
        
        Bonus template?
        
        Education
      - What do I need?
        
        Leads
        
        Exposure
- - - - Look at my network
- - - - Number of ppl onboarded
    - - How many leads?
      - How many conversions?
  - - - P&L, Cash Flow reports
      - Recommendations
    - - Leads & Sales Report
      - Adjustments to make
      - Plan for next month
      - New strategies
      - Ad sales $ spent
    - - KPI Reports
- - - - Serve as Project Manager
      - QA the Process
      - Respond to my emails/calendar items
  - - - Social media posting
  - - - Onboarding/Delivery/Offboarding
      - Answer support@ emails
  - - - Onboarding/Delivery/Offboarding
      - Answer support@ emails
- - - - transferring an Airtable template to a customer
    - - Process for collecting client information - how does it get collected and who collects it?
    - - Access to Zoho Books for transaction reconciliation
    - - Monthly P&L and Balance sheet from Bookkeeper
      - Quarterly tax report from Accountant
    - - What does a new contractor do first?
      - What to do when a staff member leaves
    - - If Florida is under evacuation orders, how do I let my team know what is going on? Who is in charge? Etc.
- - - - making sure that I have enough
    - - pricing module
      - how many new types will I need to sustain interest?
- - - - $10K profit per month
        
        Basically $140-150K annually before taxes
  - - - I am doing 100% of the work :red_cross:
    - - Low Value Tasks include
        
        Performing maintenance on websites
        
        Updating content, links, images or documents
        
        Answering "How do I...?" questions
      - Add in new products
      - I would like to run a lean model to keep pricing down while still remaining profitable.
- - - - Product - create a Social Media Planning Tool
      - Product - create a Content Collection Tool
      - Product - create a Profit Calculator
        
        WHAT IF - :star: instead of selling the Profit Calculator to agencies. I could market using my own tool to see if an agency is pricing properly for a set cost. It could still be scalable, I believe, because it would have a defined process for gathering the information I would need from the agency. Then my peeps would plug in the numbers for them and spit out a report. :star: CharlesValher
    - - 0% does not meet goals
    - - 0% no longer interested
    - - Move 75% of work to VA