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Kylie Martin (Marketing (Ideal Client (Demographic (ages 25 - 60, Both…

- - - - offering digital maketing experience for yoga/health and wellness startup or existing companies. dream, design, develop.
        webdesign, web development, design, marketing, social media
  - - - People who are in the wellness/health/yoga industries around Australia and the world!
    - - ages 25 - 60
      - Both Female & Male
      - Lives in Australia or Overseas
      - Startup businesses if they have budget
      - or been in business 2-5 years
    - - Want to grow there business
      - To advertise/sell - classes/services online
      - small following
      - have online courses/content but not sure how to implement
    - - no budget
      - poor communicator
      - not willing to advertise online
      - Don't want to market the business
      - Not proactive
  - - - Mailchimp Template
      - Email signature
      - Business cards design
      - Social Media pages setup
    - - Design ebook (content supplied by client)
      - Graphics for website
      - Social Media content
      - Clickfunnel
  - - - Marketing Company
        
        CommShake
        
        Caroline Phillips Marketing
      - Podcast
        
        Lifestyle Elements
      - What I can offer
        
        Free website audit
        
        Free business card design
      - What I need
        
        Leads
        
        Credibility
    - - Software
        
        Dubsado
        
        Dropbox
      - Hosting
        
        Digital Pacific
      - What I can offer
        
        clients/signups
- - - - web design
      - supply psd layered files
    - - $20ph aus x 15hrs = $300 ($1200pm)
    - - $20p/h aus x 15hrs = $300 x 2 = $600 ($2400pm)
  - - - $16aus x 40 = $640 ($2560pm)
    - - $16 p/h aus x 40hrs = $640pw x2 = $1280pw ($5120 pm)
    - - develop & code websites
  - - - logos, brochures, stationery projects
      - brochures
      - stationery
      - books, magazines, digital marketing
      - branding
    - - $20p/h aus x 10hrs = $200 x 2 = $400 ($1600pm)
    - - $20ph aus x 10hrs = $200 ($800pm)
  - - - Manage projects
      - Brief designer
      - Brief developer
      - communicate with client
  - - - Blog
      - Generating new leads
      - Email marketing
      - Social Media management
  - - - Invoice clients
      - code transactions
      - manage invoices and payments
      - Pay contractors
- - - - Having the time to market the business
    - - Increase prices
    - - Finding & Hiring good quality team members
      - Training
- - - - PM Tool
        
        Upto date
      - Proposals Sent
    - - Inbox
        
        0
      - Onboarding
        
        5 clients a month
    - - Site builds per month
        
        5
    - - Projects per month
        
        10
- - - - 50% of revenue
      - Outsource 80% of projects
      - Room to scale
      - needs me to deliver to client and make necessary changes
    - - 40% of revenue
      - Outsource 100% - needs me to brief contractors & manage (10 hours p/wk)
      - Room to Scale
      - needs me to deliver to client
      - Custom website = $5,000
      - website via existing template $3000
    - - 10% of revenue
      - Requires me 100% to deliver
    - - Web Design & Development
        
        70% of business
        
        Custom Website costs
        
        Design 10hrs x $20 = $200
        
        Dev = 40hrs x $16 = $640
        
        Managment (me) 10hrs @ $100 = $1000
        
        $5000 - expenses = $1840
        
        Profit = $5000 - 1840 = $3160 per website
        
        Price = $5000
        
        100% outsource
        
        Template built website
        
        Price $3000
        
        Design/branding = 5hrs x 20 = $100
        
        Dev = 20hrs x $16 = $320
        
        Management (me) 10hrs @ $80 = $800
        
        Profit = $3000 - $1220 = $1780 per website
      - Graphic Design
        
        100 % outsource
        
        20% of business
        
        projects
        
        Logo design includes business card setup
        
        Price = $500
        
        Designer x 4 hours = $80
        
        Management 2hrs = $160
        
        Profit = $260
        
        Brochure design
      - Overheads
        
        Subscriptions p/y $5,000
        
        Hardware/computers $5000
        
        Utilities: because my office is run in conjunction with the family farm business all the cost, power, insurance, water is paid for by the farm
      - Consulting
        
        10% of business
        
        Hire someone to deliver
        
        Price = $80 per hour
      - Packages
        
        Web Care Plan
        
        Graphic Design
        
        Lead Magnet
        
        Mailchimp newsletter
        
        Logo & branding
        
        Business Essentials Package
        
        Logo design
        
        Business Card
        
        Facebook cover image
        
        Word Template
        
        5 x startup social media posts
        
        Website Audit
- - - - Website Design & Dev
        
        Lead
        
        NO - Referals
        
        Onboarding
        
        Delivery
        
        Design phase
        
        Development phase
        
        Offboarding
        
        Nurture
      - Design Projects
        
        Lead
        
        NO - Referals
        
        Onboarding
        
        Delivery
        
        Offboard
        
        Nurture
      - Marketplace
      - Website Care Plans
        
        Onboarding
        
        Delivery
        
        Monthly reports
        
        Nurture
      - Bookkeeping
        
        Monthly reporting
      - Example of system
        
        https://sites.google.com/s/0B-bUj0cIHr_hdUM0UlMwQ0JXM1E/edit
      - Proposals
        
        How to write a proposal
        
        Deliver proposal
      - Process
      - Project Management
        
        Client Management
        
        Dubsado
        
        Team Managment
        
        Asana
- - - - Work in business 2-3 hours a day (10hrs a week) for the next 2-3 years
      - Within - 12 months
        $5000 profit per month
        
        Within - 24 months
        $10,000 profit per month
      - Recurring Revenue
      - Cashflow Positive
      - Take family on overseas trip for 6 weeks
        January 2020
        
        And having more family trips away through the year
      - Remote team
      - Purchase an investment property within 5 years
      - 5 years - Revenue $500,000
      - to work with passionate business people
      - HAVING A BUSINESS WHICH RUNS WITHOUT ME!
    - - Time
        
        Managing/briefing dev & designer - 5hrs/wk
        
        X
        
        Social Media Marketing - 1 hr/wk
        
        X
        
        Writing Proposals - 3hr/wk (if there is one to do)
        
        Invoicing/Bookwork - 1 hr/wk
        
        X
        
        Emailing with clients - 2hrs
        
        Responding to clients emails, small edits or websites/other graphic jobs - 5hrs/wk
        
        X
        
        Consulting with clients GWGD meetings - 1hr
      - Current Finances
        
        Last financial year $27,000
        
        $5,000 profit
        
        Paid myself $9,000
        
        Subscriptions/Software - $2600
        
        Last Financial year - Outsourcing design & dev $10,000
        
        I have no other overheads - my husband and I also run a farm which covers all the utility bills - internet, phone, electricity ect
    - - My clients hire me because they trust me to deliver the projects
      - How can I deliver the same service if I'm not doing it (the consulting, phone calls, emails, the personal bit?) How can my service still be the same if I'm the face of my business - so to speak??
      - Due to all my kids starting school next year, I plan on project managing, consulting and bookeeping in my business for at least 2-3 years to build the business
      - If my business is going to be turned 'agency' should I think about changing the name and rebranding?