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Strand LaB Social Media Marketing (Content (What) (Video (Youtube, Website…
Strand LaB Social Media Marketing
Branding (Who You Are)
PASSION
Lashes, Brows, Skin
Products and Supplies
Marketing and Business
Beauty
Domain
www.strandlashandbrow.com
www.devlyse.com
Platforms
Instagram
Yelp
Facebook
Blog
Your Look
Color Story
light blue, peach, gold, matte black, light gray, white
Type Font
slim lettering family font
cursive, handlettering
Style
Minimalist
Bright
Geometric
Vibe
natural, california, high end, but not exclusive
Images
Highlight your tones
Leave open space
Pick one filter for all pictures
space out similar shots
Known For
Blog and Expertise
Content (What)
Blog
Be An Expert At:
Lash, Brow, and Skin
Supplies
Business
Events
Training
Instagram
Facebook
Instagram
Ads
Ads
Video
Youtube
Website
Instagram
Posts
Posting Schedule
IG & FB
Platform Management
Blog
Linkd/Pinterest
Content Plan
Behind the scenes
Quote cards
videos
eucational materials
mood imagery
blog post s/other announcements
specials or new products
engagement questions
80/20 Posts/ Ads
10/90 Posting/Engagemen
Target (Who You Want)
Clients
Women (18-44)
Willing to invest
Easy, effortless beauty
Southern California
Ventura, SB, TO
Beauty Pros
Influencers
Reposts and Recogition
Internet
Strategy (How)
Ads
Raise Awareness
Increase Reach
Cal To Action
Generate leads
Engagement
Create community
Be recognized and responsive
Influencers
Build relationships
Partner and promote
Trade
Create list of 100, reach out to all, and do a couple a month
Figure out how much it's making you
SET DEADLINES
Adjust as needed
Contracts
Clear start and end date
Specific terms
Rights to photos..
Delivery format
Advertisement
Content distribution
Metrics
Specials
Student
Friends and family
Referral Program
Traffic
Get to website
Community
Giveaways
Budget
Spending per month vs. return analysis
$50 a month