Written form - even though written, it needs have creativity and ingenuity.
It needs life, through colour, layout and imaginary, and to show humanness little-handwritten comments speaking directly to them.
Maybe lay it out in such as way where key knowledge it indicated and auxiliary knowledge to back up our credibility can show differently or annexed. So the result is a flow through the story, in a concise way, but enabling people who desire further knowledge or detail to gain it.
The starting point is our -
The first point, what the heck are we doing?
Then why, what’s behind it (as the world is dying and their needless suffering - the pain and problem).
Then we go into our journey communicating the wisdom we gleaned and wonderful experiences had in the process.
Finishing on this is where we are, the next steps, if they want to proceed just let us know, whether that’s doing the MT, talking about other stuff (mentoring etc), being on the newsletter or just on a contact form as the time isn’t right.