We need to make sure that first, we understand what people want to know from us. We can arrange our work into 3 broad areas;
Life, Career, Business
Depending on the relationship with who we have sent the PR to, we can arrange for them to receive a Life, Career or Business version of the LIG story. Of course, if someone wants a combination or all 3, we can do that too!
The point is, people need to feel like they can access what they want to know quickly and simply. Clear links on the web version, referenced appendix’s in the book and PDF versions, and so on.