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CASA Journey (Day 0: User recieves mail with coupon offer (User lands on…
CASA Journey
Day 0: User recieves mail with coupon offer
User lands on landing page to redeem offer
DMP iD created.
Has user funded the account
Yes
Digital Channels
Has not registered
Day 7:Send emailer on benefits and how to's
User registers
1 more item...
User does not register
1 more item...
What lifestage does the user fall into
Family person.
Debit card usage
Push merchant tie up (cash back / discount ) for supermarkets
2 more items...
Insurance cross sell.
Reach out with Health insurance product proposition via email and banners
Credit card cross sell
Push merchant tie ups plus education on credit card usage and debt 1 weekly
2 more items...
Single Male
Debit card usage
Push merchant tie up (cash back / discount ) for fuel
2 more items...
Insurance cross sell.
Reach out with Gadget insurance product proposition via email and banners
2 more items...
Credit card cross sell
Push merchant tie ups plus education on credit card usage and debt 1 weekly
2 more items...
Single female
Debit card usage
Push merchant tie up (cash back / discount ) for fuel
2 more items...
Insurance cross sell.
Reach out with Gadget insurance product proposition via email and banners
2 more items...
Credit card cross sell
Push merchant tie ups plus education on credit card usage and debt 1 weekly
2 more items...
No
Day 1: Send combined message : How to fund account and reminder of key propositions
Day 7: Resend second version of mail after one week
Cycle proposition mails till a max of three are sent
If user does not respond then score to zero or flag email as inactive
User ignores coupon
Cycle coupon mails till a max of three are sent
If user does not respond then score to zero or flag email as inactive