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Branding (Factors build successful brand (Repositioning - brand tries to…
Branding
A name, term, logo & design - intended to ID the goods/services of a seller to differentiate from competitors. Consistent & easily recognised.
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Market mapping
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Dimension examples (important to customers) - high price vs low price, high quality vs low quality, luxury vs necessity, young vs old, male vs female, etc
Franchise Marketing
Advertising campaigns, commercials via TV, radio, you-tube ads, internet ads, PR