Planning
Requirements
Market
Define the future
Plan and plan
Nothing just happens
Monopoly
Good
Strong profits
Start small
Don't disrupt
Avoid competition as longer as possible
Create the market
Find a niche market
Dominate then grow
Competition
Low profits
Avoid
Leave nothing to chance
Don't be a lottery ticket
Own the market
Find a secret and build around it
Technology
At least 10x better
Timing
Team
Distribution
Monopoly Available
Durability
Founders
Passion
Ownership
Profit allows risk taking
Secrets
Don't do what everyone else is
Uniqueness
Selling point
Actual company's value
Get it while it's going good
Can't build it
Sales are super important
Understand targets
Everyone sells
Is the tech maturing?
Build the future
Tesla
Green
Car
Supplier of tech
Fashion
Talent
Passion
Never stop
Plan for competition
Plan company's place in future
Can become a network
PayPal Mafia
Vital
Be prepared for push back
Goes against the grain of common knowledge
Determination
Vital
Don't assume conditions will always be the same
Building great product isn't enough
Idea
New 0 to 1
Improvement 1 to n
Define it consistently
Go in eyes open
Know who is there
Know how easy it is to enter
Know how to win
Inspire