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Zero to One (Requirements (Distribution (Can't build it, Sales are…
Zero to One
Planning
Define the future
Plan and plan
Leave nothing to chance
Don't be a lottery ticket
Nothing just happens
Requirements
Technology
At least 10x better
Never stop
Timing
Get it while it's going good
Don't assume conditions will always be the same
Team
Talent
Passion
Determination
Distribution
Can't build it
Sales are super important
Understand targets
Everyone sells
Is the tech maturing?
Vital
Building great product isn't enough
Monopoly Available
Profit allows risk taking
Vital
Durability
Build the future
Plan company's place in future
Plan for competition
Secrets
Don't do what everyone else is
Uniqueness
Selling point
Actual company's value
Tesla
Green
Car
Supplier of tech
Fashion
Be prepared for push back
Goes against the grain of common knowledge
Idea
New 0 to 1
Improvement 1 to n
Market
Monopoly
Good
Strong profits
Start small
Find a niche market
Dominate then grow
Own the market
Don't disrupt
Avoid competition as longer as possible
Create the market
Find a secret and build around it
Competition
Low profits
Avoid
Define it consistently
Go in eyes open
Know who is there
Know how easy it is to enter
Know how to win
Founders
Passion
Ownership
Can become a network
PayPal Mafia
Inspire
