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Do we have the right Frequency and Depth of Promotions (Pulsing/…
Do we have the right Frequency and Depth of Promotions
Pulsing/ Sequencing
P2 -P1-P1-P2 etc
week#2 is ideal to capture SNAP/ WIC/ Payroll
Holiday vs Non-holiday
ad location
'# of promotions
time gap between promotions
Role of promotion
Trial
Stock up
Depth
Offer Communication
Simple/ Complex
Multiples
Cross Category
Exclusive vs Shared
Price Gap
EDV/ Intra
Comp/ XRetail